As October arrives, the spotlight of China’s architectural ceramics and sanitary ware industry once again turns to Foshan. According to the latest promotional materials, the 45th China (Foshan) International Ceramics & Sanitary Ware Exhibition (CERAMBATH) is officially scheduled to open in mid-October under the theme “CO-CREATION 2.0.” As the world’s fourth-largest international exhibition for ceramics and sanitary ware, this year’s event will once again showcase the vibrant pulse of what is truly the “global home base for the ceramics industry.”
A Three-Venue Synergy with Expanded Scope and Duration
This edition of CERAMBATH adopts a “three-venue synergy” model, with tailored schedules designed to meet the diverse procurement needs of various business visitors:
China Ceramics City: Serving as the core, permanent venue for the exhibition, it will host the longest event duration—six days, from October 18 to 23. Continuing its role as a hub for exports and brand development, this venue will highlight the cutting-edge capabilities of leading architectural ceramics and sanitary ware brands.
China Ceramics & Sanitary Ware Headquarters & Foshan International Conference & Exhibition Center: These two venues will host exhibitions over a four-day period, from October 18 to 21.
The extended six-day duration not only provides global buyers with ample time for networking and business discussions but also reinforces the status of China Ceramics City as a premier headquarters for brands and a vital hub for export trade.
The “CO-CREATION 2.0” Era: Expanding into the “Broad Home Furnishing” Sector
The prominent “CO-CREATION 2.0” branding featured in the exhibition’s key visuals highlights the core theme: a comprehensive upgrade toward collaboration and mutually beneficial partnerships. This philosophy is clearly reflected in the expanded scope of the exhibits, which now reach deep into the broader “home furnishing” (pan-home) sector. According to the promotional materials, this edition of the exhibition features an extensive range of products, including architectural ceramic wall and floor tiles, sintered stones/large-format slabs, natural stone, mosaics, sanitary ware, hardware and plumbing fixtures, leisure bathroom products, innovative materials, tile grout, auxiliary installation materials, ceramic-related accessories, and doors and windows.
Notably, “doors and windows”—along with their associated accessories and auxiliary materials—have been explicitly included in the exhibition scope. This aligns perfectly with the “flagship store” strategy recently launched by the China Ceramics City in Foshan, as well as its ongoing transformation into a comprehensive service platform for the export of home furnishing and building materials. No longer limited to tiles and sanitary ware, the Ceramics Fair is transcending traditional product boundaries. By integrating upstream and downstream supply chains—such as doors and windows, custom home furnishings, and new materials—it offers global buyers a one-stop procurement solution for the entire building materials sector.
Global Exhibitor and Buyer Recruitment Underway
Preparations and recruitment efforts for the 45th Ceramics Fair are now in full swing. A matrix of QR codes is provided in the bottom-left corner of the promotional poster, alongside the official recruitment hotline: +86-757-82521999.
For building materials distributors, project procurement professionals, and designers—both domestic and international—this event presents an exceptional opportunity to gauge industry trends and connect directly with original manufacturers. Leveraging Foshan’s robust industrial clusters and the China Ceramics City’s proactive exploration of new foreign trade channels—such as the “1039” market procurement trade model—this edition of the Ceramics Fair is expected to draw tens of thousands of overseas buyers and domestic industry professionals to Foshan.
Join us in Foshan on October 18th for the 45th China (Foshan) Ceramics Fair—a grand industry event centered on the theme of “Co-creation 2.0”!